Culinary lovers will have a lot of opportunities to try many delicacies at cheaper prices offered in 100 classy restaurants across the city during the Enjoy Jakarta Food Festival 2009 from July 4 to Aug. 4.
The festival, launched by Governor Fauzi Bowo at Grand Indonesia Shopping Mall on Saturday, is a part of a series of events to mark the city's 482nd anniversary.
“As many as 100 restaurants in big shopping malls across the city like Senayan City, Taman Anggrek, Kelapa Gading and Grand Indonesia will offer various discounts,” said Arie Budiman, head of the Jakarta Culture and Tourism Agency.
He expects the event to attract domestic and foreign tourists as well as Jakarta residents, as it is held during school holidays.
Holders of credit cards issued by certain banks will get a discount between 15 percent and 50 percent in various forms, including direct discount and buy one get two program.
“The discounts will not be restricted to credit cards holders. We have encouraged the restaurants to also offer discounts to those who opt to pay in cash and some 50 percent of them agreed to do so,” Arie said.
Teges Prita Soraya, Grand Indonesia's senior manager of marketing communication, said 28 food and beverage outlets in the shopping mall would participate in the event.
“Food courts are not included because most of them do not accept credit cards and they only seek a small margin of profit,” she said.
Arie admitted the event showcased high-class restaurants, but said the city would hold many other events to cater small and medium class vendors.
“Soon, there will be a culinary tour program in the Old Town where street vendors could participate,” he said.
During the opening of the festival, some chefs demonstrated how to cook kerak telor or Betawi omelette, one of Jakarta’s original foods.
Chef Rudi Choirudin also launched the first cooking recipe that used a table system, which has made an entry to the Indonesian Museum of Records (MURI).
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